Kidchup founder Milly Cundall likes her trainers box-fresh and her ketchup with no nasties. She lives in north London with her husband and their son Archie, who turns three in May. Her naturally good ketchup for kids was born in 2016 when word spread at the nursery gates about her brilliant homemade recipe, sweetened with organic whole apples, but no refined sugar or salt. Milly chronicled her adventure from kitchen-table-to-trademark at her blog, where demand currently outstrips supply for a bottle of this handmade, naturally suh-WEET stuff. Guilt-free ketchup that kids genuinely like? Just genius. We think this hard-working mama should be awarded every little kid's bib gourmand.
Q&A: Milly Cundall
Kidchup is literally one of the best things we've ever seen. How's the Kidchup story been for you so far and have you written the next chapter?
It's taken a lot of blood, sweat and tears. It was six months in the planning, testing and tweaking before I finally went public with Kidchup. There were also a fair few legal loop holes to jump through before I was finally able to launch. I'm now fine-tuning exactly what the next chapter looks like but ultimately I want Kidchup to be available in supermarkets nationally and then internationally.
What's your best 10-minute meal for a hectic school night?
My Kidchup sticky chicken (pictured, bottom). I marinade it the night before so it’s really quick when it comes to Archie's tea. He likes it with noodles or brown rice and veg and it works with salmon, too.
What ingredients do you always have on standby for kids' teas?
Eggs! They never fail to save the day when I’m exhausted and lacking imagination.
What's your best tip for getting kids to eat the good stuff?
Ah! The million-dollar question. Through a lot of trial and error I’ve learnt the best approach is not to react. Archie has always had strong opinions about what he does and doesn’t like but I've always tried to keep giving things a go and not break down sobbing in front of him as he rejects something I’ve lovingly cooked. I’ve noticed that if I don’t hover around, he's more likely to give something a go. It’s all balance and I try and take a weekly view on his nutritional intake rather than a daily one. If possible I'll involve him in some of the cooking so he feels it's all his choice and that seems to help on a good day.
What's your best bit of kitchen kit?
My Kenwood Mini Chopper which I use for everything from pesto and smoothies to curry paste.
What's your favourite beauty product for tired mums?
I always think a good lipstick does wonders when you’re exhausted. Revlon ColourBurst Matte Balm in Standout is a really good deep red that moisturises and has good staying power.
What's your favourite kids' retailer?
I love the Annual Store. Faye, the owner, is always sourcing brilliant products for kids and I love the whole ethos behind it.
Where can I buy a little gift for myself or another mum?
I have to go with SpaceNK for this one! Try Kiehl’s ultimate strength hand salve – honestly the best hand cream I've ever used. It also means I get a fiver's worth of Space NK points to spend on myself the next time I shop there.